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Loadsmart has teamed up with Daimler Truck North America (DTNA) to improve its carrier customers experience by digitizing and redesigning the distribution, notification and acceptance of targeted loads. This includes an entire new experience for DTNA carrier customers to get notified and accept loads online, via Loadsmart’s web and mobile applications. The partnership also involves Loadsmart managing Daimler’s loads in the spot market as a freight broker.
A VIP experience
Rising costs, increased time pressure, the best possible utilization of capacity, and compliance with the law remain of concern to motor carriers. To help DTNA’s customers succeed commercially, the partnership enables carriers to permanently reduce operating costs as Loadsmart technology sends the most relevant business to each carrier based on advanced matching algorithms. A new, reimagined and redesigned user experience for Daimler partner carriers facilitates the interaction with the system and load-acceptance flow, with a one-click load-acceptance experience.
Loadsmart is also managing a substantial part of Daimler’s spot shipment needs. By leveraging Loadsmart’s instant pricing/booking capabilities, Daimler itself has improved its productivity, efficiency and security across the spot load value chain from start to finish.
Entering a digital era…
The Loadsmart platform leverages data and machine learning technology to provide shippers an instant pricing/ instant booking experience in which truckload shipments can be booked in a few seconds. It also analyzes thousands of data points to identify which carriers are best positioned to move each load, allowing them to accept targeted loads with one-click.
“To manufacture trucks, we need carriers to deliver components and parts to our plants,” said Lori Heino-Royer, director of business innovation at Daimler Trucks North America. “Offering a customized app to our contracted carriers gives them first access to our spot business and improves critical points in our supply chain.”
In addition, Felipe Capella, Co-founder, Loadsmart, explained, “Carriers and shippers are equally vital to our success. This partnership enables Daimler to support is customers post-truck sale by providing targeted business in a digitalized, easy-to-use platform. And as a shipper itself, Daimler takes advantage of our instant pricing/booking capabilities to move spot loads with ease and efficiency.”
… for dramatic improvements
DTNA reports that the beta test of the Loadsmart app resulted in dramatic improvements in the time to execute a spot shipment – going from five hours to just 18 minutes on average – and in load acceptance rates which increased over 50 percent. In addition, the beta period demonstrated that carriers received payments in two days instead of 30 days.
Loadsmart CEO Ricardo Salgado summarized the project results, “We saw Daimler Trucks North America’s participating fleet customers increased their average number of spot loads moved by more than 50 percent and improved their average time to accept, process and deliver a spot shipment by over 90 percent. Partnering with the largest truck OEM is core to Loadsmart’s vision on building the future of logistics by interconnecting all players in a powerful platform.”
The DTNA pilot program began in October 2017 and is currently available to the company’s select customers in the United States with plans for the company to expand it to Canada and Mexico later this year.
Access full DTNA’s Press Release here.