---
title: Loadsmart Blog | Felipe Capella
description: As CEO and co-founder of Loadsmart, Felipe Capella leads an elite team in revolutionizing the logistics industry. Responsible for driving product development and business strategy, Capella plays a pivotal role in innovating Loadsmart’s platform and growing suite of capabilities. Among the standout accomplishments under Capella’s leadership are the development of true mode optimization capabilities backed by a strong data and analytics foundation, the introduction of FTL instant pricing and booking, execution of the market's first server-to-server autonomous truckload booking via API integrations to TMS, and the launch of the first digital drayage and transload services in 2019. Capella holds a masters degree in law from the University of Pennsylvania, where he was valedictorian of his class, a masters in business law from Universidad Francisco de Vitoria in Spain, and an MBA from Fundacao Getulio Vargas in Brazil.
---
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# Felipe Capella
As CEO and co-founder of Loadsmart, Felipe Capella leads an elite team in revolutionizing the logistics industry. Responsible for driving product development and business strategy, Capella plays a pivotal role in innovating Loadsmart’s platform and growing suite of capabilities. Among the standout accomplishments under Capella’s leadership are the development of true mode optimization capabilities backed by a strong data and analytics foundation, the introduction of FTL instant pricing and booking, execution of the market's first server-to-server autonomous truckload booking via API integrations to TMS, and the launch of the first digital drayage and transload services in 2019. Capella holds a masters degree in law from the University of Pennsylvania, where he was valedictorian of his class, a masters in business law from Universidad Francisco de Vitoria in Spain, and an MBA from Fundacao Getulio Vargas in Brazil.
## Posts by Felipe Capella
[Loadsmart Named a Crain’s 2024 Fast 50!](https://blog.loadsmart.com/loadsmart-wins-food-shippers-of-americas-top-food-chain-technology-award-0)
[Award](https://blog.loadsmart.com/tag/award) [Loadsmart Blog](https://blog.loadsmart.com/tag/loadsmart-blog)
### Loadsmart Named a Crain’s 2024 Fast 50!
Jun 13, 2024 1 min read
[Our CEO's Look Ahead to 2024...](https://blog.loadsmart.com/felipes-look-ahead)
[Market Trends](https://blog.loadsmart.com/tag/market-trends) [Shipper](https://blog.loadsmart.com/tag/shipper) [Blog](https://blog.loadsmart.com/tag/blog)
### Our CEO's Look Ahead to 2024...
Jan 25, 2024 2 min read
[Loadsmart's ShipperGuide Wins 2024 BIG Innovation Award](https://blog.loadsmart.com/loadsmart-wins-2024-big-innovation-award)
[Shipper](https://blog.loadsmart.com/tag/shipper) [Blog](https://blog.loadsmart.com/tag/blog) [Loadsmart Blog](https://blog.loadsmart.com/tag/loadsmart-blog)
### Loadsmart's ShipperGuide Wins 2024 BIG Innovation Award
Jan 10, 2024 1 min read
[Loadsmart Ranked Number 270 Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™](https://blog.loadsmart.com/loadsmart-ranked-270-fastest-growing-company-in-north-america-on-the-2023-deloitte-technology-fast-500)
[Warehouse](https://blog.loadsmart.com/tag/warehouse) [Carrier](https://blog.loadsmart.com/tag/carrier) [Shipper](https://blog.loadsmart.com/tag/shipper)
### Loadsmart Ranked Number 270 Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™
Nov 8, 2023 2 min read
[What does Loadsmart Offer?](https://blog.loadsmart.com/what-does-loadsmart-offer)
[Warehouse](https://blog.loadsmart.com/tag/warehouse) [Carrier](https://blog.loadsmart.com/tag/carrier) [Shipper](https://blog.loadsmart.com/tag/shipper)
### What does Loadsmart Offer?
Oct 23, 2023 1 min read
[Four Transportation Trends from the Deutsche Bank Transportation Conference](https://blog.loadsmart.com/four-transportation-trends-from-the-deutsche-bank-transportation-conference)
[Thought Leadership](https://blog.loadsmart.com/tag/thought-leadership) [Shipper](https://blog.loadsmart.com/tag/shipper) [Blog](https://blog.loadsmart.com/tag/blog)
### Four Transportation Trends from the Deutsche Bank Transportation Conference
Sep 6, 2023 3 min read
[Loadsmart Introduces Artificial Intelligence in its Freight Management Platform](https://blog.loadsmart.com/loadsmart-introduces-artificial-intelligence-in-its-freight-management-platform-1)
[Data Insights](https://blog.loadsmart.com/tag/data-insights) [Shipper](https://blog.loadsmart.com/tag/shipper) [Video](https://blog.loadsmart.com/tag/video)
### Loadsmart Introduces Artificial Intelligence in its Freight Management Platform
Jun 21, 2023 1 min read
[CB Insights selects Loadsmart as Startup Disrupting The Supply Chain & Logistics Industry](https://blog.loadsmart.com/2018/09/06/cb-insights-selects-loadsmart-as-startup-disrupting-the-supply-chain-logistics-industry)
### CB Insights selects Loadsmart as Startup Disrupting The Supply Chain & Logistics Industry
Sep 6, 2018 1 min read
[Loadsmart Launches Jarvis: a Load Management Mobile App For Its Internal Team](https://blog.loadsmart.com/2018/07/09/loadsmart-launches-jarvis-a-load-management-mobile-app-for-its-internal-team)
### Loadsmart Launches Jarvis: a Load Management Mobile App For Its Internal Team
Jul 9, 2018 2 min read
[Loadsmart Presents at Automotive Logistics Supply Chain Conference](https://blog.loadsmart.com/2018/06/18/loadsmart-presents-at-automotive-logistics-supply-chain-conference)
### Loadsmart Presents at Automotive Logistics Supply Chain Conference
Jun 18, 2018 1 min read
[Loadsmart Launches Tool to Auto-Classify Shipment Documents with Machine Learning Technology](https://blog.loadsmart.com/2018/06/12/loadsmart-launches-tool-to-auto-classify-shipment-documents-with-machine-learning-technology)
### Loadsmart Launches Tool to Auto-Classify Shipment Documents with Machine Learning Technology
Jun 12, 2018 1 min read
[Automated Pre-Spot Truckload Booking Avoids Price Hikes and Service Failures](https://blog.loadsmart.com/2018/05/15/automated-pre-spot-truckload-booking-avoids-price-hikes-and-service-failures)
### Automated Pre-Spot Truckload Booking Avoids Price Hikes and Service Failures
May 15, 2018 3 min read
[1](https://blog.loadsmart.com/author/felipe-capella/page/1) [2](https://blog.loadsmart.com/author/felipe-capella/page/2)
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