---
title: Loadsmart Blog | Felipe Capella (2)
description: As CEO and co-founder of Loadsmart, Felipe Capella leads an elite team in revolutionizing the logistics industry. Responsible for driving product development and business strategy, Capella plays a pivotal role in innovating Loadsmart’s platform and growing suite of capabilities. Among the standout accomplishments under Capella’s leadership are the development of true mode optimization capabilities backed by a strong data and analytics foundation, the introduction of FTL instant pricing and booking, execution of the market's first server-to-server autonomous truckload booking via API integrations to TMS, and the launch of the first digital drayage and transload services in 2019. Capella holds a masters degree in law from the University of Pennsylvania, where he was valedictorian of his class, a masters in business law from Universidad Francisco de Vitoria in Spain, and an MBA from Fundacao Getulio Vargas in Brazil. (2)
---
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# Felipe Capella
As CEO and co-founder of Loadsmart, Felipe Capella leads an elite team in revolutionizing the logistics industry. Responsible for driving product development and business strategy, Capella plays a pivotal role in innovating Loadsmart’s platform and growing suite of capabilities. Among the standout accomplishments under Capella’s leadership are the development of true mode optimization capabilities backed by a strong data and analytics foundation, the introduction of FTL instant pricing and booking, execution of the market's first server-to-server autonomous truckload booking via API integrations to TMS, and the launch of the first digital drayage and transload services in 2019. Capella holds a masters degree in law from the University of Pennsylvania, where he was valedictorian of his class, a masters in business law from Universidad Francisco de Vitoria in Spain, and an MBA from Fundacao Getulio Vargas in Brazil.
## Posts by Felipe Capella
[Building the Future: Radio and Podcast Show – featuring Loadsmart](https://blog.loadsmart.com/2018/02/09/building-the-future-radio-and-podcast-show-featuring-loadsmart)
### Building the Future: Radio and Podcast Show – featuring Loadsmart
Feb 9, 2018 1 min read
[Daimler Trucks North America Teams Up with Loadsmart](https://blog.loadsmart.com/2018/01/29/daimler-trucks-north-america-teams-up-with-loadsmart)
### Daimler Trucks North America Teams Up with Loadsmart
Jan 29, 2018 3 min read
[Loadsmart brings on CTO to drive artificial intelligence capability](https://blog.loadsmart.com/2018/01/15/loadsmart-brings-on-cto-to-drive-artificial-intelligence-capability)
### Loadsmart brings on CTO to drive artificial intelligence capability
Jan 15, 2018 2 min read
[Freight Brokerage Technology for 2018 – by Loadsmart](https://blog.loadsmart.com/2018/01/12/freight-brokerage-technology-for-2018-by-loadsmart)
### Freight Brokerage Technology for 2018 – by Loadsmart
Jan 12, 2018 2 min read
[Loadsmart wins DOGA Award for Design and Architecture for interaction design.](https://blog.loadsmart.com/2017/11/16/loadsmart-wins-doga-award-for-design-and-architecture-for-interaction-design)
### Loadsmart wins DOGA Award for Design and Architecture for interaction design.
Nov 16, 2017 1 min read
[AI + Blockchain in Logistics](https://blog.loadsmart.com/2017/10/03/ai-blockchain-in-logistics)
### AI + Blockchain in Logistics
Oct 3, 2017 1 min read
[1](https://blog.loadsmart.com/author/felipe-capella/page/1) [2](https://blog.loadsmart.com/author/felipe-capella/page/2)
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