On November 15, the Loadsmart team, together with Eggs Design, attended the DOGA Award for Design and Architecture ceremony in Oslo following our win for interaction design. The celebration was a culmination of a close collaboration between technology and design from day one.
The Jury’s verdict: This solution has many positive aspects, not least in terms of the environment. By optimizing truck logistics, it becomes possible to distribute freight more efficiently, while at the same time minimizing the problem of empty trucks that pollute unnecessarily. This is a good example of how good interaction design can renew and streamline previously inefficient processes and act as a positive force for change. The interface is simple and intuitive, thorough, and solid and can also point to very good results in terms of both economy and efficiency.
We couldn’t be prouder. Creating a user experience from scratch, including brand and interface development, required excellence across many design disciplines. The award underscores our belief that great unity of design and technology is the path to introduce technology in well established industries. It enabled us to innovate and spearhead a logistics revolution. Optimizing for design improved product adoption, more efficient workflows and created user loyalty.
Today, Loadsmart offers instant rates for around 900,000 lanes and operates in the entire U.S. and is moving thousands of loads for companies like Anheuser-Busch, Safeway and Albertson’s.
From all of us at Loadsmart, we’re excited about the future!
Loadsmart is advancing its technology platform to automate how companies move shipments across the country by leveraging artificial intelligence. To move a full trailer of commodity across the country, instead of contacting traditional freight brokers via email or phone calls to arrange for trucking services, companies like Safeway can rely on an automated platform that provides the service with a one-click experience. Integrations may allow this one-click experience from customer’s own internal system.
Loadsmart is building an AI-powered system that automatically prices every shipment based on multiple sources of information (real time supply and demand of trucks and loads, weather, seasonality, warehouse hours, etc), so clients have on-demand access to trucking service with real time pricing. Loadsmart’s system then identifies the right transportation company – among a couple hundred thousands – to fulfill that service. In the future, with the adoption of autonomous trucks, every step of the chain will be connected, intelligent and automated.
Loadsmart is now looking into blockchain technology and how that fits the Loadsmart’s automated shipment cycle. Blockchain technology could bring more transparency to the over-the-road logistics ownership chain (producer – truck – warehouse), and introduce smart contracts to the freight brokerage industry. The first will allow anyone that is part of a product supply chain to trace a specific product source, when it exchanged hands and who was part of that exchange. The second leverages the reliability of blockchain technology to conduct automated payments between the parties, eliminating time-consuming document checks and manual information exchange.
We believe that most of the operational tasks of current freight brokers can be automated via AI engineering (pricing, carrier sourcing, truck geolocation), and the ones that rely on middlemen transaction balances and checks (ie payment to carriers contingent on a physical proof of delivery) could potentially be solved by blockchain.
Felipe Capella is co-founder and Chief Product Officer.