Motor Carriers: How To Retain Drivers and Attract New Gen-Drivers

During the 2015 recruitment and retention conference the TCA chairman discussed current effective strategies among motor carriers to retain drivers and attract the new generation driver. “The carriers who are most responsive to change will be the ones that survive”

Current Effective Strategies Among Motor Carriers

-“Work more with customers on length of haul” to fit drivers home needs.

-Work with sales to find “driver-friendly freight” where detention is ideally not an issue.

-“Pay Dividends” for recruitment & retention efforts.

-Rebranding to attract the new generation driver.



Goodyear’s 32nd Highway Hero Will Be Announced At The Mid-America Trucking Show, Read Their Stories.

The reputation of all truck drivers are getting elevated with the stories of these three highway heroes. The three finalists (all truck drivers) are Clinton Blackburn from Morehead Ky, Mack Guffey from Gainesboro Tenn, and David Fredericksen  from Windermere, Fla. All three of these drivers deserve recognition for risking their lives to save others while on the road. Some of their valiant actions include saving a law enforcement officer from being strangled by a prisoner, saving a woman and baby from a burning car and pulling a semi-conscious man out of a burning SUV. Their stories will be further evaluated by truck industry journalist and their decision will be announced Goodyear’s 32nd highway hero Thursday, March 26 at the Mid-America Trucking Show. will be at the Mid-America Trucking Show and we can’t wait to see these heroes win some will deserved awards.

The 32nd highway hero will receive a $5,000 award, a special ring and crystal. The other finalists will also receive cash prizes and other items.


Problem Replacing Our Aging Workforce, the Avg Age of a Trucker Has Risen

ATRI Data does not lie and it looks like the youths are not very interested in entering the trucking industry. In 2013 the average age of a truck driver was 46.5 and 52 in the private sector. A theory as to why 20-24 year olds comprise only 4.9% of the trucking industry is the CDL age minimum of 21, which leave a three year gap after high school for potential drivers to discover other careers. There are also certain sectors in the trucking industry that have a 25 age minimum which leave an even larger gap.

Percentage of Drivers in the Trucking Industry By Age

Truckers between 25-34 years old has gone down from 30.4% to 15.6% in 20 years.

Truckers between 55-64 years old has gone up from 9.1% to 20.1% in the last 20 years.



Graph By ATRI


ATA Starts Working With Hire Our Heroes to Hire 100,000 Veterans

The U.S Chamber of Congress launched Hiring Our Heroes in March 2011 and has recruited 1,700 companies to commit to hiring about 585,000 veterans with 369,000 veterans already hired, however the current goal is to get 500,000 veterans hired, fortunately the American Trucking Association has committed to hiring 100,000 veterans. With the driver shortage this is a win-win for both sides. They are using FASTPORT’s trucking track system to match veteran with fleets with open positions. is another great programs trying to get our veterans into the driver seat. Check it out.


Fair Wages For Drivers! Protesters Victorious

The picketing drivers that serve the Los Angeles and Long Beach ports have become victorious with three of the five trucking companies agreeing to discuss labor disagreements and “resolve outstanding issues.” As a result, the drivers have discontinued their strike and are preparing to sit down and discuss the issues. The trucking companies stated that they “respect drivers’ right to choice with regard to unionization.” The picketing drivers were mainly protesting for fair wages, implicating all six companies of purposely misclassify drivers as independent contractors, which in turn, did not require them to pay drivers as full employees. This would bring the drivers’ paychecks below minimum wage.

Daily Breeze>

Government has two options on the table for finding reliable transportation funds

The last time congress truly helped transportation funding revenue was when Bill Clinton had just become president. Now because of certain revenue shortfalls congress will be forced to reassess transportation funding by May.

The Two Major Bi-Partisan Options

1. Simply raise the federal gas tax and ideally raising it in accordance to inflation rates, if they had done this in 1993 (the last time they raised the gas tax) we would not be so short on transportation funding. The one issue with gas taxes is with todays technology, cars are becoming more and more fuel efficient and with the Tesla running completely on electricity, who knows how efficient this tax will be.

2. Obama and some other republicans are favoring a different approach. They would like to raise the money through corporate tax returns and putting it into transportation. The revenue however would be a one time fund and although it would provide years of continuous funding there are no promises it will leave transportation in a better place once the money runs out.


For more information go to the Washington Post>>

Save Fuel and Money with Simulators

If you could improve your driver fuel efficiency by 5% and save $3,000, wouldn’t you?

The city of Waterloo in Ontario embarked on a fuel-efficiency driver training program and found those results. The simulators are a great way to train drivers without actually wasting any fuel or damaging any trucks. The main focus is proper acceleration and braking techniques. Initially drivers used hard acceleration 8% of the times and hard braking 15% of the time. After the training program it was hard accelerations: 5% and hard braking: 9%

Other Fuel Efficient Techniques and Tips

-Driving 65 mph instead of 55 mph can use 20% more fuel.

-Driving with RPM to high can waste several gallon an hour.

-Improper Shifting

-Proper Shifting

-Rapid Acceleration

-Frequent stops

-Circuitous Routes

Note: This training program is not just for the new drivers but can be used by drivers with years and years of experience. The program does not tell you how to drive but how you are using your fuel and how to optimize it.

For more information go to Transportation info>>

Load One’s Tips to Keeping your Drivers Loyal. Hint: It Involves Technology

Load One is growing at an annual rate of 22%, these are impressive numbers and Load One believes that it all has to do with keeping their drivers engaged and invested in their company. How do they keep their drivers satisfied and engaged? Here are some tips:

Technology. Technology. Technology

-Personalized Training Program: Using an online training program that is modified for that drivers specific needs. It gets the drivers on the road two days later and makes the driver feel more like an individual than a number.

– Mobile App on the road training: Once they are on the road, Load One still gives them training material on demand through the drivers mobile devices. You don’t have to drag them in the office if they break a safety violation, training automatically commences and they have 48 hours to complete it. Not forcing a driver to come to be reprimanded and educated inefficiently.

-Reward System: Load One uses “Drive for Gold” a reward program that incentivizes the drivers to stay at Load One. They get rewards for safety, birthdays, and every 6 months that they stay at Load One. Drivers who log in to Drive for Gold at least twice a month have a 30% less turnover rate.

-Value their Opinion: Taking Survey about Load One’s facilities is a smart but simple way to show the drivers you care about their opinion, especially if you implement some of the changes.

– Other more commonly known way to satisfy your drivers is with navigation and in-cab scanning & wifi. Load One is also working on converting their entire fleet to automatic transmissions.


Where to get the cheapest gas in the US

The average cost of gas has official fallen to $3.03, leaving half the gas stations in the US under $3. Lets check out where you should be loading up on gas.South Carolina has the cheapest gas at $2.78. Most southern states have lower gas prices because they are close to the oil refineries Most prices depend on the state taxes, environmental standards and refining capacity. To check out your states average go to Wall Street Journal>>

Trucking Fleet saving million a year with fuel efficiency

MVT a trucking fleet in Texas has a reputation for being the most fuel-efficient trucking fleet in the US. Well, the have just one-upped themselves by buying 1,200 FlowBelow Tractor AeroKits which will lower their need for diesel by 300,000 gallons, which will save them more then one million dollars. With this technology the tractors trailers will get 9 miles per gallon as opposed to the standard 5.8 miles per gallon. For more info go to KGNS>>

Second port for automobile berth opened in baltimore

The $22 million dollar investment has created a second port in baltimore, where everyone from Chrysler, Mercedes Benz, Ford, Fiat and others use the port in baltimore. The second port is larger, stronger and has capabilities to transfer to rail transportation as well. In 2013 the port handled 750,000 cars and they are striving for 800,000 after the opening of this bigger and better port.The US port of baltimore is ranked number one in the US and second in all of North America. Automotive Logistics>> 

ATA conference: The technology of today

The American Trucking Association Conference that took place in San Diego from Oct. 4-7 had a lot of technological solutions to the problems in the trucking industry. Fleets and suppliers were particularly targeting the driver’s experience. Video based driver risk  management was the most popular technology discussed at ATA. Although Video based driver risk management tool and other technological advancments are very useful, there is also the question of privacy.

In a world where people like Edward Snowden are telling you to get rid of Dropbox and avoid Google and Amazon if you value your privacy, should we accept the reality of the world we live in which has little privacy or stay traditional with no technological advancements? Would you actually stop using Google and Amazon? LoadSmart would love to know how the trucking industry feels about adding cameras and GPS in trucks, along with other technological tools.

Technology at ATA

Here is a quick list of the most talked about technology at the American Trucking Association Conference. For more info on all of this go to CCJ Digital>>

1. DriveCam for Lytx lists top drivers in need of interventions

2. SmartDrive 360 viewing

3. Zonar with GreenRoad for real time driver feedback

4. PeopleNet in-cab scanning capabilities for documents

5. Omnitracs in scanning application on mobile

6. TND 760 weigh station bypass


Kansas Supreme Court rules against FedEx

The Kansas Supreme Court sides with the contractors who worked for FedEx for about 9 years without having correct employee status. The Kansas Supreme Court ruled that FedEx had to give these contractors correct employee status as employee drivers based on the Kansas Wage Payment Act. Without correct employee status these contractors worked over-time with no compensation and were not reimbursed for expenses.

American Shipper>>

FMCSA is allowing laptops and handheld devices for truckers

However you feel about logging software programs they are now easier for drivers to use with the revision by FMCSA  having gone into effect in July.

According to FMCSA, no longer will drivers have to print and sign paper copies of the information given by the electronic software. The driver will just have to electronically sign them on their handheld devices every day and seamlessly present this information on their handheld devices during load inspections.

Now LoadBook’s question is…

How do drivers feel about the accessibility of these e-logs on their handheld devices? If they are limiting and tracking a drivers hours but paying them by mile, is it fair to limit their hours when expecting them to go a certain distance? Then again FMCSA is just looking out for the safety of not only the drivers but the commuters surrounding them. Thoughts?

Bulk Transporter>>