Loadsmart Resource Center

Motor Carriers: How To Retain Drivers and Attract New Gen-Drivers

During the 2015 recruitment and retention conference the TCA chairman discussed current effective strategies among motor carriers to retain drivers and attract the new generation driver. “The carriers who are most responsive to change will be the ones that survive”

Current Effective Strategies Among Motor Carriers

-“Work more with customers on length of haul” to fit drivers home needs.

-Work with sales to find “driver-friendly freight” where detention is ideally not an issue.

-“Pay Dividends” for recruitment & retention efforts.

-Rebranding to attract the new generation driver.



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