Loadsmart has just moved its first fully automated shipment from booking to delivery: no human contact occurred between Loadsmart, the shipper, the carrier or the driver. First, the shipper hopped online and quoted the cost to ship on a 53’ dry van truck from Philadelphia, PA to Virginia Beach, VA. The system generated an instant price ($ 565.62 at the time) and the customer booked in just a few seconds. Through an algorithm our system automatically identified the best carrier to move the load – among thousands in our roster – and sent an electronic request to the carrier’s dispatcher (which we internally call a “live job”) with an offer at $525.00.
With one click the dispatcher accepted the job electronically and the rate confirmation was distributed automatically. The carrier’s driver was notified and downloaded the Loadsmart app. GPS tracking and driver updates followed from pickup to delivery, where the driver submitted the Proof of Delivery via the Loadsmart mobile app.
Loadsmart made no calls, wrote no emails and had no human contact with the shipper, carrier or driver. No sales or operation workforce was needed to capture the margin of $40.62.
This is a huge landmark in Loadsmart’s history. It demonstrates that technology can and will have a big impact on the industry. If you have read our previous posts about the fair skepticism about so-called “uber for trucking” startups, you know where we stand: Loadsmart is not your usual “tech broker”. We are a technology firm: an engineering and design-driven company that is researching, prototyping and building transformative technology for logistics. We are not focused on incremental changes; we have created a tech lab to re-imagine the whole truckload shipping flow – from booking to delivery.
Each of the automated steps described above contain a multitude of potential issues that had to be dealt with. For example, for a first-time driver to download the app in the Google or Apple store, without being contacted or trained by us, it took a huge amount of UX/UI design, feedback and iteration. We also have a a 24/7 operations team monitoring all shipments and ready to take over.
Loadsmart is still learning, tweaking and improving its system to make full truckload shipping seamless for both shippers and carriers. But this event tells us that we are in the right path.
We got here with a cohesive team by keeping focus and obsessing about transformative technology. This is just the beginning.
Felipe Capella is co-founder and Chief Product Officer.