On November 15, the Loadsmart team, together with Eggs Design, attended the DOGA Award for Design and Architecture ceremony in Oslo following our win for interaction design. The celebration was a culmination of a close collaboration between technology and design from day one.
The Jury’s verdict:
This solution has many positive aspects, not least in terms of the environment. By optimizing truck logistics, it becomes possible to distribute freight more efficiently, while at the same time minimizing the problem of empty trucks that pollute unnecessarily. This is a good example of how good interaction design can renew and streamline previously inefficient processes and act as a positive force for change.
The interface is simple and intuitive, thorough, and solid and can also point to very good results in terms of both economy and efficiency.
We couldn’t be prouder. Creating a user experience from scratch, including brand and interface development, required excellence across many design disciplines. The award underscores our belief that great unity of design and technology is the path to introduce technology in well established industries. It enabled us to innovate and spearhead a logistics revolution. Optimizing for design improved product adoption, more efficient workflows and created user loyalty.
Today, Loadsmart offers instant rates for around 900,000 lanes and operates in the entire U.S. and is moving thousands of loads for companies like Anheuser-Busch, Safeway and Albertson’s.
From all of us at Loadsmart, we’re excited about the future!
Click here to access our full Press Release.